Green Guerilla
Branding/ Design Research
Team
My Role: Branding, Design Research
Kera Daughtery: Web UI, Video promo, Design Research
Taty Evans: Branding, EGD, Design Research
Gabi Elzondo: Branding, Design Research
Tools
Adobe Illustrator, InDesign, XD, Canva
Problem
Climate change is not a new concept, but the impacts humans have on the environment has rapidly increased the climate behaviors since the Industrial Revolution. Some man-made causes of climate change include generating electricity, manufacturing goods, cutting down forests, using transportation, and producing food.
Approach
Our goal was to raise awareness and increase involvement through local communities.
unsplash.com
Photo Credits
Resources
thenounproject.com
DrawKit Vector Illustrations
T-Shirt & Tote designs with help from Gabi Elzondo
The effects of climate change differ across different regions, and include, but are not limited to droughts, flooding, disease, and food scarcity.
Climate change is not a new concept, but the impacts humans have on the environment has rapidly increased the climate behaviors since the Industrial Revolution. Some man-made causes of climate change include generating electricity, manufacturing goods, cutting down forests, using transportation, and producing food.
We surveyed over 40 people
Our survey focused on what would get people more excited about
practicing more sustainable habits.
What we found…
56.1% of the survey takers were only somewhat proficient with the current climate status
Over 50% of those people taking the survey said they attend farmer's markets regularly
71% of participants would participate in workshops or activities to raise awareness of sustainability practices
So we created a brand that organized social gatherings and pop-ups in local farmer’s markets to increase community engagement and awareness of sustainable habits.
Peachy
#F3C178
CMYK C3.86, M25.38, Y60.73, K0
Pantone 149 C
Tangerine
#FE5E41
CMYK C0, M78.14, Y76.89, K0
Pantone 171 C
Eco
#61D095
CMYK C58.02, M0, Y56.33, K0
Pantone 353 C
Earth
#61D095
CMYK C58.02, M0, Y56.33, K0
Pantone 353 C
Jungle
#426A5A
CMYK C74.65. M40.08, Y65.07, K23.31
Pantone 5545 C
https://www.unsplash.com
Photo Credits
Resources
https://www.thenounproject.com/ DrawKit Vector Illustrations