Chantey
Branding/ Art Direction/ Packaging
Tools
Adobe Illustrator, InDesign, Figma, Chat GPT 4, Midjourney
Problem
Bootleg Botanicals was in dire need of a brand reboot that communicated the value of adventure as they explored new seas with their combinations of citrus and herbs.
Approach
What is as courageous and bold as these flavors? Pirates… So I dove into the deep end and recreated a brand that reflects the pirate spirit.
unsplash.com
Photo Credits
Resources
Chat GPT 4
Midjourney
New Logo
Old Logo
After doing a competitive analysis, I came to the conclusion that there is a trend with hard seltzer packaging. They are mostly minimalistic and simple designs with a lot of white space. To zag away from this, and stay true with the pirate spirit, I designed a packaging system that is bold, and illustrative.
MidJourney was used to create package illustration
MidJourney was used to create bandana illustration
Color
Blood Orange
Hex: #ffa73f
CMYK: 0, 40.3, 83.76, 0
Pantone: 1365 C
Herbal
Hex: #008400
CMYK: 86.94, 22.53, 100, 10.94
Pantone: 348 C
Lemon
Hex: #f8d01f
CMYK: 3.38, 15.68, 96.05, 0
Pantone: Medium Yellow C
Lavender
Hex: # 59408a
CMYK: 79.07, 88.86, 11.47, 1.68
Pantone: 268 C
Lime
Hex: #7fed36
CMKY: 49.19, 0, 100, 0
Pantone: 7488 C
Blackbeard
Hex: #000000
CMYK: K100
Pantone: Black 6 C
